Whole Foods Market

fl@vors e-newsletter

“A Taste of Australia” Sweepstakes

OFFICIAL RULES

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING.

TIMING: The Sweepstakes begins on September 13, 2007 at 12:01AM Eastern Time (ET) and ends on October 15, 2007 at 11:59PM ET.

ELIGIBILITY REQUIREMENTS: Sweepstakes open to all legal US and Canadian residents, who have reached the age of majority in their respective state or province (except in the province of Quebec, where the promotion is void). Employees of Whole Foods Market (the “Sponsor”), and its affiliates, divisions, or subsidiaries, as well as vendors/agencies and the immediate family/household members of these entities, are not eligible to enter.

HOW TO ENTER: There are two ways to enter: 1) Fill out an entry blank at a Whole Foods Market and give the card to a Team Member or 2) Visit our website at www.wholefoodsmarketflavors.com/flavors. Follow the link on the home page to subscribe to fl@vors (at no cost) by entering your email address and contact information. When submitted, you will receive one entry into the Sweepstakes. Current Subscribers of fl@vors are automatically entered to win. You may earn additional entries into the Sweepstakes for each referral you make of other individuals whom you believe would also like to receive fl@vors, up to a maximum of five (5) referrals. Simply enter the valid email address of each of your referrals in the area provided. Each unique referral will give you one additional entry into the Grand Prize drawing. (Note: you must be a current subscriber as of October 15, 2007 to be eligible to win). Each entrant is limited to one registration during the Promotion Period. Any additional registrations by an individual, and any referrals submitted after the initial registration, will be void. Limit of six (6) entries per registered entrant (Your own, plus 5 referrals). Each person you refer will receive an email from you solely for the purpose of referring them to receive a free fl@vors subscription.  The email will be sent directly from the email address provided at registration to each referred person’s email. Neither the Sponsor nor the Sweepstakes Administrator will collect any information about any referred individual unless they enter their information at the registration web site.  You may only email or refer people with whom you have an existing relationship.  In case of dispute, entries will be declared made by the authorized account holder of the e-mail address submitted at the time of entry. “Authorized account holder” is defined as the natural person who is assigned to an e-mail address by an Internet Access Provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Entries become property of Sponsor and will not be returned. Automated entries are prohibited, and any use of such automated devices will cause disqualification. Sponsor and its advertising and promotions agencies are not responsible for lost, late, illegible, misdirected or stolen entries or transmissions, or problems of any kind whether mechanical, human or electronic. Sweepstakes entries are the property of Sponsor and will not be returned.

PRIZE: There are three (3) Grand Prizes of an eight-day/seven-night trip to Australia. Included in this package is roundtrip airfare (economy class tickets) departing from Los Angeles (LAX), New York (JFK), or San Francisco (SFO) and arriving in Sydney, Melbourne, or Brisbane, Australia. Hotel accommodations of Sponsor’s choice will be provided for seven (7) nights. Winner will also receive one (1) city excursion and one (1) day trip of their choice. Approximate Retail Value (ARV) of each Grand Prize is $5,000. Total ARV of all prizes to be awarded is $15,000.

PRIZE CONDITIONS: Reservations are subject to the following conditions:

1. Travel must commence and complete between November 15, 2007 and November 15, 2008. Blackout dates apply and are December 8, 2007 through January 31, 2008.

2. Travel Companion must travel on the same itinerary as the winner.

3. All travel must be completed within 90 days from the date your travel commences.

4. Travel is valid for the segments stated above only. You can purchase additional segments through the airline or your travel agent.

5. Tickets are non-refundable and non-transferable.

6. Travel is subject to schedule changes and may only be used on the airline's operated services.

7. This award is excluded from frequent flyer mileage credit and does not include carriage where the airline has seat lease agreements with other airlines (travel not valid on codeshare flights).

8. While Sponsor will make every effort to confirm your reservations as requested, operational and/or market conditions may prevent us from doing so. In such an event we will ask your cooperation in adjusting your travel dates.

9. In the event of an oversale situation and when a seat is not available we will endeavor to accommodate you on the next available flight. These tickets are not subject to any denied boarding policy.

10. This certificate may not be sold to, bartered with, purchased or utilized by a third party.

11. Government and airport taxes are the travelers' responsibility (approx. $137 per person).

12. Winner and travel companion are responsible for obtaining all necessary travel documents and passports.

13. All expenses and costs not expressly listed above including, but not limited to, transportation to and from the airports and hotel, food and beverages, excursions, transportation in Australia, telephone calls, souvenirs, gratuities, and all taxes, are solely the winner's responsibility.

14. The winner's guest will be required to sign a liability/publicity release before travel. All travel plans for the winner will be made through the Sponsor.

15. No substitution or transfer of Prize permitted, except that the Sponsor reserves the right to substitute a prize of equal or greater value in the event that Prize is unavailable. There is no cash substitute for the Prize.

16. Federal, state and local taxes are the responsibility of the winner. An IRS Form 1099-MISC will be issued to the winner for the Retail Value of the trip.

All other travel-related expenses, including, but not limited to; ground transportation, meals, beverages, telephone, in-room charges, taxes, and gratuities are the responsibility of the winner.

DRAWING AND NOTIFICATION: Winners of the Grand Prizes will be determined in a random drawing from among all eligible entries received, which will be held on or about October 31, 2007 by The US Sweepstakes & Fulfillment Co., an Independent Sweepstakes Administrator whose decisions are final on all matters relating to this Sweepstakes. Odds of winning will depend on the number of eligible entries received. Winners will be notified by phone, email or mail. If a potential winner cannot be reached within five (5) calendar days from the first notification attempt, then such person shall be disqualified and an alternate winner will be selected. Winner will be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release within 7 days after notification is mailed, or prize will be forfeited and awarded to an alternate winner. Travel companion of winners will also be required to sign and return a travel liability release.

LIMITATION AGAINST LIABILITY: Winners agree that (except where prohibited) Sponsor may use their name, picture, portrait, likeness and voice for advertising and promotional purposes without further compensation. Sponsor, its promotional and advertising agencies, and all respective officers directors, employees, representatives and agents shall have no liability and shall be held harmless by winner for any damage, loss or liability to person or property, due in whole or part, directly or indirectly, by reason of the acceptance, possession, use or misuse of prize or participation in this Sweepstakes. Any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by arbitration. Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorney's fees. Sponsor reserves the right, in its sole discretion, to cancel or suspend part or all of this Sweepstakes should virus, bugs, non-authorized human intervention or other causes beyond the control of sponsor corrupt or impair the administration, security, fairness or proper play of the Sweepstakes. In such event, Sponsor may award the Prize in a random drawing from all eligible entries received up to the date of cancellation or suspension. Sponsor and its promotion and advertising agencies are not responsible for technical, hardware, software or telephone failures of any kind, lost or unavailable network connections, fraud, incomplete, garbled or delayed computer transmissions, whether caused by the Sponsor, users or by any of the equipment or programming associated with or utilized in the promotion or by any technical or human error which may occur in the processing of submissions which may damage a user's system or limit a participant's ability to participate in the promotion. Sponsor may prohibit an entrant from participating in the Sweepstakes or winning a prize if, in its sole discretion, it determines that said entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, threaten or harass any other entrants or Sponsor’s representatives. Sweepstakes is subject to federal, state, and local laws.

CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE

SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND

SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY’S FEES) FROM

ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING

CRIMINAL PROSECUTION.

PROHIBITION AGAINST SPAM: Whole Foods Market is strongly opposed to Spam, and you are expressly prohibited from using the referral functionality provided to distribute what you know or have reason to believe are unwanted e-mail messages. As a result, you agree to indemnify and hold Whole Foods Market and its subsidiaries, affiliates, officers, agents, partners, and employees, harmless from any claim or demand, including reasonable attorneys' fees, made by any third party due to or arising from your violation of this prohibition, including without limitation any applicable law, or the rights of any third party.

DIRECT MARKETING: By entering the Sweepstakes, Entrants acknowledge that the Sponsor collects personal information about users when registering for the Sweepstakes. Entrants will receive a monthly fl@vors newsletter. You may opt-out of receiving future issues simply by clicking on the “One-click unsubscribe button” within every issue of the newsletter or by visiting www.wholefoodsmarket.com/flavors and entering your email address into the “Unsubscribe:” field.

OFFICIAL RULES REQUEST: For a hard-copy of the complete Official Rules, send a self-addressed, stamped #10 envelope (postmarked no later than 10/15/07) to: “A Taste of Australia" Sweepstakes Official Rules Request, PO Box 25497, Rochester, NY 14625.

WINNERS LIST: Winners will be announced in the November issue of fl@vors newsletter. For written confirmation of the prizewinner’s name and city of residence, send a SASE (Self-Addressed Stamped Envelope) postmarked no later than 11/30/07 to: Whole Foods Market fl@vors “A Taste of Australia” Sweepstakes Winners List Request, PO Box 25497, Rochester, NY 14625.

INDEPENDENT SWEEPSTAKES ADMINISTRATOR: This sweepstakes is being administered by The US Sweepstakes & Fulfillment Co., 625 Panorama Trail (Building 2, Suite #100), Rochester, NY 14625, whose decisions will be considered final in all matters related to the conduct of this promotion.

SPONSOR: Whole Foods Market, 550 Bowie Street, Austin, TX 78703 USA

THIS PROMOTION IS VOID IN QUEBEC, PUERTO RICO, AND WHEREVER PROHIBITED OR RESTRICTED.