Video-in-Email and Dynamic Images for use in ANY email provider.
Do you use an alternative emailing solution such as Exact Target, or Marketo, or SilverPop - and are interested in trying our Video-in-email feature? Now you can, with our new IGNITE spin-off application, for as low as $199/month. This add-on package allows you to stay with your current ESP while still getting the powerful benefits of a unique set of features, only available through us. You'll get Video In Email, as well as three powerful Dynamic Image features (A/B+Winner, Timed and Device-Specific images).
Video That Plays Directly Inside Your Email
Get 5x the average number of video views!
We are the only ESP (email-service-provider) in the world to offer this breakthrough new functionality - embedded-video that can play directly inside of the email's we send.
In less than 5 minutes our system will upload, encode and embed videos into your campaigns for immediate sending. Importantly - we track each individual subscriber's viewing behavior, such as how many times they viewed, how much of the video was viewed, sharing behavior, and what device/platform they were using.
Move over old-school. Usher in the new age of embedded-video-in-email from TailoredMail.
With TailoredMail
- One-click-to-play behavior in ALL email environments
- Plays directly inside-or-from all email clients
- Tracks how much each subscriber views of the video (# of times viewed as well)
TailoredMail gives you breakthrough capabilities that increase video viewing results by 5-to-8 times versus the standard 'image-with-play-icon' approach (where the subscriber is always sent to a landing page or YouTube). We auto-encode your video into 7 different formats (to support each unique email platform), and also generate a mini animated-GIF of your video for those email clients that do not fully support it yet. Our system auto-detects what email client your subscriber is using IN REAL TIME — to dynamically serve your emails with the correct video or 1-click-to-play image format. Your subscribers don't have to download any 'players' or have Flash — it just works (using standard HTML5, which is built into every modern browser and smartphone).
- Set triggers to alert sales (or add-to a follow-up campaign) if they viewed more than 50% of the video
- Dynamically personalize the initial frame of the video with our video-overlay editor (e.g. "Hey Dan - see how we can help Dow Chemical save 40% more energy...")
Dynamic Images
We have brought real innovation to dynamic images; timed images allow you to insert countdown clocks or different offers that render in real-time based on the time of day the email is opened (and it can change EACH time it is opened). For example, if you had an offer that expires at midnight tonight, the count-down clock would change each and every time you opened your email, depending on how much time remained until midnight. This provides a real sense of urgency to the reader, making the email more engaging and compelling.
You can also perform A/B image testing in real-time. For example, let's say you have two offers that you want to test. Simply load them into TailoredMail, set your criteria that decides which one performs better (e.g. first one to 50 clicks or whichever one has the most clicks after 20 minutes), and once decided, the winning image will be shown to all subsequent subscribers when they open their email.
In the end, TailoredMail helps you deliver highly personalized and tailored emails that get dramatically improved results over the static, batch-and-blast approach, as well as allow you to extend your email campaigns through your current ESP.
