GMO perceptions and impact on choice  
Hartman Group POV and analysis: Consumers’ attitudes toward GMOs reflect a much broader shift in food culture — today’s consumers aspire to eating food that is closer to its natural form and less changed by human manipulation. Our research finds that awareness of GMOs is near universal and close to half of consumers say they actively avoid them. Here’s a closer look at consumers’ perceptions and their impact on choice.
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  Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124

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