Finding growth in mature markets cannot rely solely on better creative
It is about getting as close to the changing cultural reality of consumers as possible so that you can understand the intersection of emerging demand trends and tomorrow's business models.
Our Custom Solutions
Hartman Consulting helps food/beverage clients align their food portfolios to real consumer demand, both existing and emerging.

Unlike the big firms, our work harnesses the power of nearly 20 years of constant research on eating behavior, and unparalleled understanding of long term trends in food culture.

Depending on our clients' business problems, we offer a range of solutions from contemporizing the core business to rethinking how food/beverage is made and sold in America.
Contemporizing Existing Portfolios:

Squeeze incremental growth out of cash-cow legacy businesses not worth reinventing

Reframe select categories and brands for more adaptive, long-term growth in food culture
Portfolio Reinvention:

Chart growth in the burgeoning premium food and beverage marketplace

Advise on M&A targets

Advise on selection of incremental growth categories
Business Model Innovation:

Evaluate demand potential for R&D, supply chain and other operational innovations

Identify new products or services with long-term growth potential and overall portfolio fit


Contact Us

To learn more about Hartman Consulting capabilities, discuss your project or submit a RFP, please contact:

James Richardson, Ph.D.
Vice President
425.452.0818, ext. 150
jamesr@hartman-group.com

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