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| Tech-Enabled Innovation in Food Retail |
Experimentation, especially when done in step with changing consumers, can sometimes lead to great innovations as well as flops. Take, for example, the launch of new store formats like Bloom by Delhaize (slated in early 2012 to be retired and turned back into Food Lion stores) or the failure of Coors "Sparkling Water" and Colgate Kitchen Entrees, all launched with noble intentions and an eye toward changing shoppers but now fading or extinguished.
Perhaps more promising, because of their relevance to a digitally-engaged population, are technologically-enabled experiments, both in retail and in collaboration between retailers and manufacturers. Such innovations feed from the increasingly fertile intersection of wireless, digital and mobile technological possibilities and provide services like virtual grocery shopping and delivery, automated food and beverage production and the extension of in-store product mix into expanded virtual variety. Here are nine experiments in the world of food and beverage that reflect the brave new world of technologically-enabled retail -- will they sizzle or fizzle?
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| Social Technology Changes Food Shopping |
Social media changes food culture by influencing how consumers think about, talk about and experience food. With the clicks of our fingers, social media alters the entire life cycle of a meal from planning, to buying, to cooking, to eating. As consumers use social media to discover, learn, and share information about food, they quickly become more active participants in food culture.
Clicks & Cravings is the result of an in-depth qualitative and quantitative exploration of social technology's impact on food choices. In addition to providing insights into social media use, how information is acquired and shared online, the culture of food, brand relationships and lifestyles in the digital age, the report provides strategic recommendations on how companies can leverage social media to build meaningful and profitable relationships with consumers.
Click here to download the executive summary and to order your copy of the report
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