Everything we do begins with the consumer We’re obsessed with consumers. The power in the marketplace lies not with the brands, but with the consumers. Because we know that people’s lifestyles are ever evolving, we need to be agile and ready to move with the consumer. And so do you. This is why each year we literally spend thousands of hours immersed in people’s lives. We have a human-centric analytical tool kit that unpacks consumer and shopping culture from a perspective appropriate for breakthrough insights for your business, brand and category. We convert consumer knowledge into highly successful outcomes for our clients. Our Custom Solutions One of the greatest strengths in our research approach is that our qualitative and quantitative researchers, staffed by fulltime PhDs in anthropology, sociology, psychology, linguistics and statistics, work together to create deliverables that combine the power of multiple methodologies. This cross-functional work is further enhanced by our team of experienced marketers, brand experts and strategists. Qualitative The Hartman Group gets you close to consumers. We utilize an assortment of qualitative ethnographic techniques and tools including language mapping to determine optimal semiotics in messaging and communications, visual journals to capture consumer behavior as it happens, in-home pantry and refrigerator tours to examine the realities of brand preferences and purchase behaviors as well as Shop-n-Talk tours to observe in-store shopping dynamics. Quantitative The Hartman Group designs custom research and syndicated studies hand-in-hand with our clients to establish a robust foundation from which to build marketing strategies, and track shifts in consumer demographics, opinions, behaviors, usage, and shopping/purchasing patterns. Visit our website: www.hartman-group.com/approach Contact Us To learn more about Hartman Group research capabilities, discuss your project or submit a RFP, please contact: Blaine Becker Sr. Director, Marketing & Business Relations 425.452.0818, ext. 124 blaine@hartman-group.com (Return to Newsletter) Areas of Specialization Categories  Food and Beverage  Consumer Products  Personal Care  Retail Experience Topics  Health and Wellness  Sustainability  Organic and Natural  Lifestyle Branding Approaches  Cultural Analysis  Occasion-Based Analytics Capabilities Summary Primary Market Research Qualitative Ethnography Ethnographic Research Groups Quantitative Methodologies Customer Segmentation Attitude and Usage Occasion-Based Segmentation Semiotics Linguistic Analysis Perceptual Mapping Gap Analysis Messaging and Communications Product Dimensioning and Testing Shopper Insights Trends UNSUBSCRIBE  |  FORWARD EMAIL  |  ARCHIVES  |  FEEDBACK  |  CONNECT WITH US THG respects your right to privacy. We do not rent, sell or exchange email addresses. You are subscribed using the following email address: . If you wish to change your selections or unsubscribe, click above. WRITE US: Hartman Group, Inc, 3150 Richards Road, Ste 200, Bellevue, WA 98005