|Walmart Nutrition Label: “Great for…?”
|With the advent of their own nutrition labeling system, "Great for You," we can't help but make the observation that, like many well-meaning stakeholders in the "fight against obesity" and proponents of sound nutrition, Walmart has lost sight of consumers themselves. We say this because, as a firm composed of social scientists and business-minded cultural explorers, we consistently hear back from consumers that their needs in terms of food and nutrition extend far beyond symbols, rubrics and metrics pertaining to specific SKUs or eating systems such as "the food pyramid": What consumers do seek are solutions in the context of food that help them manage complex eating occasions and the diets, tastes and needs of various stakeholders within their constantly evolving households. In other words, it's not about the food, it's food culture itself that needs help.
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